Awwwards

5 Design Trends That Will Shape the Web in 2017

by Ciprian Paraschiv on 13th February, 2017

Web design

A new year ahead, new expectations, new challenges, many resolutions for both the personal and the professional life. Fellow web designers, we are on the same track, and to make sure we will keep rocking, we brainstormed in the office what we believe the trends in the digital design will be for the upcoming year and this is the list we came up with.

Simplicity and content supremacy

Design’s final role is to showcase content in an intuitive, effective, and enjoyable way. This rule won’t be broken in the year to come.

Regarding of how much some nostalgic designers would look to bring back to life the skeuomorphic design, the future will still be bright for flat and minimalistic design.

This translates into harnessing the power of grids, making great use of the negative space (empty areas in your UI), picking large and eloquent photos, analyzing the contrasts carefully and creating simple navigations.

Outstanding typography

With content being the king, there is no doubt that “the emperor’s new clothes” will still be in the center of attention and as designers, it is our job to make “him” look outstanding.

Big and bold typho will remain the norm, and by this I refer not only to the font properties, but to the large area of the screen assigned for simple and self-explanatory statements about the products offered for sale.

Daring but effective layouts

With so many websites competing for attention, the ones nailing how to break the norm without affecting the usability will get in front. This will also be enabled by new tools like Flexbox and CSS grid (supported by main browsers starting from March), which will reduce the constraints imposed by CSS.

Age-responsive design

This is a really interesting topic expected to get more attention in the year to come, although I would rather name it age-adaptive design. The concept is simple yet powerful: websites should deliver different content and should look different based on the age of the user just as they currently adapt to various resolutions.
This will be possible due to the large amount of metadata that will provide more and more suggestions for age based improvements in terms of menus, font sizes or color schemes.

While no voice in the industry guarantees this will be the next thing, I recommend you to keep an eye on the topic, especially on targeting millennials.

More focus on animations

Animations always had a key role in the digital experiences we create, and there’s no reason to think that will change in 2017. In fact, as designers get more and more visual tools to help them build engaging and smile-sparking animations, we’re sure to see them become both more prominent and more refined.

Ciprian Paraschiv

LEAD DESIGNER

I am a breed of SEO specialist and UX Design advocate. My strong engineering knowledge is key to reconcile the distinct goals of the two areas. I design with user’s delight in my mind, while not averting from optimizing conversion rates.