Week 1 – What Is UX Design

by Ciprian Paraschiv on 18th December, 2015


Dots N’ Bits is the place where talented people create appealing graphic designs, to achieve engaging user experiences. Creating attractive, up-to-date graphic designs represents the first step in our process of attaining our company main goal: efficiency on the web.

We are constantly aware that attractiveness resides not only in the beauty of a webpage but mainly in the overall experience an user is having when interacting with our designs. We are continually improving our practices to drive out any confusion or frustration in the entire user journey when using a product we design.

My name is Ciprian Paraschiv and I’m the founder, creative officer, and strategist at Dots N’ Bits. In the next 10 episodes, I intend to offer you a comprehensive introduction into what we consider to be one of the pillars of our organizational philosophy: User Experience Design (UX Design).

In this first week we mean to offer you a definition and an introduction to the fundamental concepts of UX Design.

UX Design – definition and fundamental concepts

Day by day we use products and services, no matter if they are bare necessities or personal caprices. The frustration, contentment, confusion or any other feeling the use of a product induces us to create our user experience.

UX Design is the discipline at the border between art and science, which aims at creating user experiences as effective and satisfying as possible.

A UX Designer is responsible for integrating every new feature into the product in a way that makes the most sense. He must have an excellent knowledge about human-computer interaction and be very clear about who the end user will be.

A good example is Amazon’s decision to ask their users if a certain review of a product was helpful or not.

Many products on Amazon get thousands of reviews. This smart move allowed Amazon to filter useful reviews on top, leading to a significant increase in sales for many products.

A short history of UX Design

When did the interaction between human and computer start to be brought under analysis? To answer this question, we must go back in time to the late 70’s, when the idea of personal computers started to emerge. Back to those days, the users were only computer science enthusiasts who used the computer mainly through the command line. The vision that the use of computers should expand beyond academic field lead to the emergence of the term GUI (Graphic User Interface).

There is a direct association between the simplicity and ease of use of your product and your business success. If you’re in doubt, think of Apple and how their products engage customers through beauty and ease of use. Details are important!

Websites are like any other products or services. You don’t offer your user the outcomes he expected with least efforts, farewell! You should also expect to achieve these in the first 6 second of his interaction. This starts to sound like a challenge, huh?

Under such circumstances, when it comes of awesomeness, beauty is not the thought that should first come to your mind. Just like in real life, dating a beautiful girl doesn’t guarantee she’s going to be the love of your life.

What must come first is efficiency, how easy is for your users to get through all the features you designed for him. Is the succession of steps logical, or your users are scratching their heads? Did they get what they expected, maybe even more?

Ask yourself such questions every time you are creating a new user experience. This is the first step to creating a great design.

Ciprian Paraschiv


I am a breed of SEO specialist and UX Design advocate. My strong engineering knowledge is key to reconcile the distinct goals of the two areas. I design with user’s delight in my mind, while not averting from optimizing conversion rates.